Leiela Focus Interview: Meet Lucy Laurita, Creative Director


17/10/2012

You all know and love the luxurious fabrics, gracious designs and recognizable drape of Leiela formal fashions. Now it’s time to introduce you to the creative force behind the brand – Lucy Laurita. For Lucy, fashion and design has always been a part of life. From her childhood days sitting and attentively watching her talented Mum delicately sewing together gowns to eventually finishing her fashion studies at RMIT – make and design has always been close to Lucy’s heart. Below is an interview where Lucy talks about her influences, fashion idols and all things fashion.

Here’s Lucy!
1. What makes Leiela magical, setting you apart from other formal gown designers?
Our attention to detail. Every creation is made by our Melbourne dressmakers and then finished off with our unique signature hand-made embellishment.


2. What are your maddest ‘ninja skillz’ in formal fashion?
Being ambidextrous (being able to use both left and right hands equally).


3. How did your light bulb moment in creating your business come about?
As a young child I always imagined myself being a fashion designer working for myself, and after working in the industry for 10 years I knew the time was right.


4. What is your earliest memory?
Sharing a chair with my mum, sitting behind her carefully watching as she stitched dresses together on her sewing machine


5. What is your favorite Saturday night meal?
Indian, but I haven’t had it in ages!


6. What are you looking forward to most at the L’Oreal Melbourne Fashion Festival?
Meeting lots of interesting people, having some fun and getting people’s reactions to our make-over day Staging Glamour.


7. What fashion trends do you predict for Autumn/Winter 2012?
As far as formal wear is concerned, expect to see tapered waists, fishtail skirts and a return to old Hollywood glamour.


8. Who would you most like to dress, and why?
Gabrielle Chanel- she is my fashion idol.


9. What is something unexpected that has come from your work?
Appreciating the little things in life.


10. Tell us about your upcoming event Staging Glamour at the L’Oreal Melbourne Fashion Festival.
It’s a glamorous make-over day. It’s a free event on the 13th of March where anyone can follow us around to the 5 secret locations (to be revealed on Facebook) throughout the day. Fashion lovers will get to view our new glamorous collection and 5 lucky ladies will be randomly selected to have a make-over. There will be beauty give-aways throughout the day and Documentary Shop will be there filming the whole day’s event.
Leiela are participating in L’Oreal Melbourne Fashion Festival’s 2012 cultural program with an exciting interactive event called Staging Glamour on March 13th. Staging Glamour is a LMFF first, consisting of mobile dressing rooms in secret locations (to be revealed soon!) around Melbourne. Come in and be ‘made over’ by the Leiela team – popped in a glam frock with hair and makeup done. You’ll then be photographed, and Leiela Facebook fans will vote on the best makeover. In order to participate in a Leiela Staging Glamour makeover and the opportunity to WIN a Leiela gown (amongst other treats), make sure to like their official Facebook page.

 


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Leiela

Leiela gowns are made from rich, elegant fabrics and dresses are finished with unique intricate hand-made finishings. Leiela's bridal gowns have been featured in several magazines such as Cosmo Bride, Studio Brides, Melbourne Bride and more. Dresses are available in Head Office (Ascot Vale) or at stockists across Australia.

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